El Mondo Pizza – Good Food Wrong Place

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Located at a business center namely Kristal Point, when El Mondo Pizza restaurant was first opened in September 2007, I visited the place and ordered their specialty – El Mondo Special (RM20.90 Net) which is wooden baked. It has rich topping and thin base which make it a better choice compared to one of the popular pizza chain restaurants here.

El Mondo Special

The restaurant at that time is smoky as there is a microwave near the counter used to toast bread for soup of the day. Now, the environment becomes much better and I noticed a Coway air purifier installed next to the door. They also provide western food and set lunch in the menu. Once, they offered set lunch below RM10, which is quite reasonable.

Chicken Chop Set Lunch

The restaurant, however, is not crowded most of the time… perhaps it is due to high competition over there. There are more than 3 western restaurants and another famous pizza restaurant (Domino) opened recently. During lunch time I saw many white collars went for economic (mixed) rice instead, which is fast and of course cheaper. My last visit is on Oct 2008 in which I ordered Fish and Salsa set lunch. At first I thought it is pan fried fish fillet topped with a salsa sauce available in market, but in the end it is fresh tomato chunk with onions and parsley (香菜/欧芹), and served with butter rice. Quite nice but is little small for me. The set lunch comes with vegetable soup, dessert (Tiramisu), and drink (Ice Lemon Tea/Coffee/Tea). It was a Thursday and surprisingly I am the only customer from 12:00PM – 12:45PM.

Soup of Vegetable

Fish and Salsa

Tiramisu

As a whole, in order to attract more customers, El Mondo should revise its menu to make it more attractive. The addition of 10% service tax compared to net price when it initially opened is not everyone’s favourite as well. White collars have limited time for lunch and they prefer cheaper meals during weekday. Also, Kristal Point is well known of its difficultly in finding parking space. With all these factors taking into consideration, El Mondo Pizza can be a successful business.